MATERIALIST VALUE ORIENTATIONS AS CORRELATES OF THE NEW ECOLOGICAL PARADIGM AMONG UNIVERSITY STUDENTS IN CHINA1,2

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Abstract

The new ecological paradigm is an ecocentric view of the relationship between humanity and nature. This study analyzed the correlates of the new ecological paradigm in China using the responses of 1,148 university students to a questionnaire. The participating students were from Lanzhou University and Liaocheng University in China and ranged in age from 16 to 26 years. This study showed that two materialist value orientations, economic precedence over the environment and trust in technology, were negatively correlated with the new ecological paradigm. The correlates of basic values with the new ecological paradigm were mediated by economic precedence over the environment. Female students were more concerned about the environment than were male students.

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