Donors and technology – how far should we go?†

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The question of how far should we advance donor care with new technology is frequently asked when discussing the future strategy for donor care. Surely, this is the wrong question. Working in donor acquisition, collection sessions and retention, there is a clear place for using more technology than we currently deploy. The better question is how far must we go? We must stimulate thinking amongst all those who work in blood services and challenge some conventional wisdom about what we think about donors.
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