Healthcare survival in a flat world: Creating your “special sauce”
In 1968, McDonald's introduced the Big Mac to the United States. What was it about the Big Mac that resulted in sales of over $1.5 million per day? It was not the two all-beef patties, lettuce, cheese, pickles, onions, or the sesame seed bun: Most of the burger places had that. The secret to the Big Mac's success was the “special sauce.” Anyone could sell burgers, but McDonald's created a special, secret sauce that made their Big Mac an American classic.
Their idea of a “special sauce” ingredient to distinguish their burger is something we may be able to learn from in regards to healthcare.