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The Diseases of the Colon & Rectum was launched by the Executive Council of the American Society of Colon and Rectal Surgeons (then the American Proctologic Society) in November 1957. The Treasurer at the time, Dr Reichman, noted that the Society’s financial obligation to start the Journal might exceed $27,500 over the first several years, which included the cost of member’s subscriptions (which would be paid for by annual dues), the cost of the Editorial Office, and a potential $10,000 subsidy to the publisher if losses occurred.1 Citing potential income from favorable advertising and royalties, the Executive Council approved and the contract (initially with Lippincott) was signed. J.B. Lippincott was fortuitously Dr Harry Bacon’s neighbor, which facilitated the association with the publisher. Two names were proposed, “Diseases of the Colon and Rectum” or “Surgery of the Colon and Rectum” and the former chosen because it was felt to be more inclusive and the publisher felt it would sell more copies.
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