Promote Your Work in Transplantation

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In the January issue of Transplantation, an editorial by Carla Baan and Frank Dor claimed that articles published by the journal during 2015 were 3 times more likely to be downloaded when tweeted by @TransplantJrnl.1 Further, they claimed that posting a video synopsis of newly accepted articles to YouTube led to a 15% increase in daily traffic through the journal's website when a link was posted on Transplantation’s Twitter feed. These statistics affirm the message from many publishers that “self-promoted” articles receive more online attention and are more frequently cited.2 Perhaps, then, researchers should be taking greater advantage of social networking to publicize their own output. Here, we provide readers of Transplantation with tips for promoting their research through social media and other research-sharing platforms. Specifically, we recommend 4 simple ways for busy transplant scientists (or their assistants) to promulgate their work through free-to-use online services.
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