Issn Print: 0957-4824
Publication Date: 2017/09/07
Mental health message appeals and audience engagement: Evidence from Australia
Jo En Yap; Nives Zubcevic-Basic; Lester W. Johnson; Michaela A. Lodewyckx
Author Information: Department of Management and Marketing, Faculty of Business and Law, Swinburne University of Technology, PO Box 218, Mail H23, Cnr John and Wakefield Streets, Hawthorn, VIC 3122, Australia
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