The Simplest Idea Is the Best Idea

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Abstract

A collaborative approach was used to ascertain an appropriate stimulus for the patients to remember their stroke-specific education. The stroke education had to stand out amidst the myriad of papers and folders patients are bombarded with in the hospital. The team came up with the simple idea of using a bright red folder. When the patients were called, the call center would prompt the patient by saying, “The stroke education was given to you in a bright red folder.” Before the implementation of the red folders, only 81.5% of the patients remembered receiving stroke education. After the implementation of the red folders, 96.8% remembered receiving stroke education. The principle of Occam’s razor proved to be correct in our study. A very simple idea such as changing the color of the folders to bright red proved to have very meaningful results.

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