A Conjoint Analysis of Factors Influencing American and Taiwanese College Students' Preferences for People With Disabilities

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ObjectiveTo determine the effect of demographic variables on attitudes toward disability.ParticipantsEighty-three female American and 89 female Taiwanese college students.Outcome MeasureA conjoint measurement of 16 stimulus cards (representing people with varying disability labels, severity of disability, age, gender, and education).ProceduresThe participants were asked to sort the stimulus cards according to their personal preferences for working with people with disabilities.ResultsYounger and higher educated women with milder disabilities were preferred by both Taiwanese and American students. Preference formation is affected by both disability-related variables and other demographic variables (e.g., educational levels).ConclusionThe use of conjoint analysis to examine multiple attributes of persons with disabilities may have higher external validity than single-attribute-design studies.

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