Sarah Palin clearly holds a powerful appeal for a right-wing constituency although even her most fervent followers may doubt that she is electable. This article examines the basis of her appeal. We argue that it can be summed up as an appeal to American authenticity, which consists of several elements: the valorization of small town ordinary life takes second place to faith and religious commitment; an equal faith in American exceptionality implies that Americans should never be apologetic about their country and never waver in their belief in its special greatness; the final elements are a foundational libertarian creed and a peculiar brand of right-wing populism. However, for all her affinities with classical right-wing sentiment, Sarah Palin, we argue, brings something new to the mix: a genuinely maverick right-wing feminism. That is why in the end, we call the Palin phenomenon a paradoxical one.