Abstract WP390: The UTHealth Stomp Out Stroke Festival- A City Wide Public Education Initiative

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Abstract

Introduction: TJC certification for comprehensive stroke centers requires two annual public education activities on stroke prevention. One of our stroke faculty designed a multidisciplinary and multicultural program to educate the region and involved local businesses by establishing the UTHealth Stomp Out Stroke Festival.

Hypothesis: We analyzed the benefits to the community of sponsoring a city wide, multicultural stroke educational event

Methods: Implementation included establishing leadership and health screening providers, engaging educators and community stakeholders, recruiting volunteers and healthcare workers from hospital affiliates, pharmacy, rehabilitation and the schools of public health, nursing, dentistry, and medicine and developing a marketing and communication plan. Three areas for the event were created for Stroke Prevention, Stroke Recovery and a Kids Zone.

Results: 1st Festival was in 2013 with 100 participants, the 2nd in 2014 with 609 participants and the 3rd in 2015 with 1,261 participants. Over the 3 years, we have progressively increased the number of attendees, volunteers, health educators and community partners. Table 1 shows demographics for year 3. In year 3, we provided over 20,000 patient education materials, conducted 224 blood pressure screenings, completed 145 stroke risk scorecards, and provided FAST education to 109 children. Other assessments included BMI, cholesterol, bone density, fall risks, sleep apnea. We had 23 Chinese, 25 Spanish, and 10 Vietnamese health worker-translators.

Conclusion: We implemented a city wide public health initiative providing medical education, health screenings, and risk assessments to a highly ethnically diverse population in Houston. Major challenges include funding, needing volunteers and translators, engaging media, and maximizing community participation. Next steps will focus on determining the effectiveness to improve health literacy and behavioral health changes.

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