Stereotype Content Associated with Immigrant Groups in Switzerland

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Abstract

This research examines stereotypes associated with immigrant groups in Switzerland. In line with the stereotype content model, we expected immigrant groups to be perceived differentially on the dimensions of warmth and competence as a function of their national origin. Second, we expected the stereotype content to be predominantly mixed, that is, groups are either perceived as warmer than competent or as colder than competent. Third, we expected stereotype contents to correlate with their sociostructural precursors, namely, competition and status. The results supported our hypotheses: The nine most salient immigrant groups fell into five meaningful clusters, based on their perceived warmth and competence. Most stereotype contents were mixed. Moreover, we found that warmth perceptions were predicted by both competition and status, whereas competence perceptions were predicted by status only. This research emphasizes the importance of considering the diversity of the immigrant population when studying immigrant stereotypes.

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