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Practitioners actively seek out opportunities to enhance and expand their clinical skills. Anticipated changes in the health care system make it imperative for them to expand and broaden their involvement as advocates for quality health care. No matter where they practice, clinicians have not only the knowledge but the ethical obligation to advance the needs of not only their patients but for society as a whole. Advocacy is a viable tool and mechanism that professionals can use to have a positive impact on health care services. This article explores models for proactive advocacy.