From the editor
Introduction
Letters to the editor
Using marketing theory to achieve health care goals
Strategic planning in geriatric care organizations
Developing a marketing mind-set
Legal and ethical considerations in marketing
Marketing rehabilitation services
Marketing rehabilitation services in nursing homes
Marketing home health care to the community
Contract marketing to nursing homes
Offering consultations on rehabilitation skills to nursing homes
Care of the Elderly
Clinical Management of Memory Problems
Health in an Older Society
Geriatric Pharmacology and Therapeutics