Face it, Facebook is it: why your practice needs social media


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Abstract

There can be no doubting the exponential adoption of social media by a majority of the UK population – many of them clients or potential clients of your practice. They are familiar with the nuances and application of these communication channels and expect modern businesses – including veterinary practices – to use them to their fullest extent. There can be no half measures. Once committed, your practice must dedicate time and resources to social media. This article explains how and why.

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