|| Checking for direct PDF access through Ovid
The topic of “management” and nonprofit organizations (NPOs) continues to fascinate scholars. This paper draws on varying theoretical perspectives to explore their respective contributions to our knowledge of NPOs. The two longstanding and contrasting disciplines of economics and sociology have contributed most, traditionally, to the study of NPOs. However, neither of these disciplines has resolved all the dilemmas associated with NPOs. The standard economic model does not apply well to the distinctive nonmarket situation of NPOs. The sociological perspectives offer interesting insight, but fail to develop plans of action for NPOs. However, both of these traditional perspectives are starting to be eclipsed by the focus on marketing research.